Indiegogo is a global crowdfunding platform that allows creators, entrepreneurs, and innovators to bring their ideas to life by raising funds directly from supporters around the world. Whether you're launching a product, funding a creative project, or supporting a cause, Indiegogo provides the tools and community to make it happen.
How Indiegogo Works
Create Your Campaign
Start by setting up a campaign page that tells your story. You'll define your funding goal, set a campaign duration, and create compelling visuals and descriptions that explain what you're building and why it matters. The clearer and more engaging your campaign, the more likely you are to attract backers.
Set Your Funding Goal
Decide how much money you need to bring your project to life. This is your target amount—the funds you're aiming to raise within your campaign timeline. You can choose between flexible funding (keep what you raise, even if you don't hit your goal) or fixed funding (only receive money if you reach your target).
Attract Backers
Share your campaign with your network and beyond. Indiegogo's platform helps your project gain visibility, and you can promote it through social media, email, and other channels. Backers browse campaigns, learn about projects, and decide whether to contribute.
Offer Rewards
Create reward tiers at different contribution levels. Backers choose how much to pledge and what reward they'll receive in return—whether that's early access to your product, exclusive merchandise, special recognition, or other perks that incentivize support.
Receive Funds
As backers pledge money, funds are collected through the platform. Indiegogo handles payment processing securely, and you receive the funds (minus platform fees) once your campaign ends and funding requirements are met.
Deliver on Your Promise
After your campaign succeeds, you fulfill your rewards and complete your project. This is where the real work begins—staying in touch with your backers, providing updates, and delivering the product or service you promised.
Why Creators Choose Indiegogo
Indiegogo offers a supportive community of backers who are actively looking for innovative projects to support. The platform provides marketing tools, analytics, and access to a global audience